Kern Business Journal is a bi-monthly publication of the The Bakersfield Californian's Specialty Publications Division, with the assistance of the County of Kern, Kern Economic Development Corp. (KEDC) and the Bakersfield Chamber of Commerce. The journal showcases business and industry developments across Kern County. Everything from Bakersfield to Boron is covered!
Approximately 15,000 copies are mailed and distributed in selected newspaper racks. The journal’s target audience includes business owners and managers, investors, economic development advocates, and local, state and federal government officials.
Next issue: April / May 2014 — Education and Tourism
Grimm Family Education Foundation brings “edible schoolyards” to Kern County students. Youngsters learn about healthy eating through agriculture.
Paramount Citrus launches a five-year, $100 million advertising campaign to promote its Wonderful Halos mandarin oranges.
Branding is a centuries-old tradition that helps local ranchers keep track of their herds. Livestock is a major segment of Kern County’s agricultural industry.
Grapes (wine, table and raisin) are listed as Kern County’s top agricultural commodity. The total value in 2012 was listed at $6.2 billion.
Private research opportunities exist at the Shafter Research Station, which is operated by a collaboration of agricultural and educational partners.
Horsing around is big business in Kern County. Owning and maintaining horses contribute many dollars to the local economy.